Five Reasons Why You Aren't Attracting The Right Talent

We'll get into the reasons, but first, let's talk about why some of those reasons exist in the first place.

We’re talking about the relationship between you and your recruitment partner’s marketing department.

In today's competitive job market, attracting and retaining top talent is more challenging than ever before. Companies are constantly striving to distinguish themselves as employers of choice to attract the best candidates. Amidst this quest, one often overlooked but crucial aspect is the partnership with your recruitment agency's marketing department. This alliance can be a game-changer in consistently showcasing your brand as an employer of choice, providing accurate market data, expanding your brand reach, and employing custom attraction methods. 

Let us show you why this collaboration is indispensable for your recruitment strategy, the THOMAS way. 

Brand Representation as an Employer of Choice

A recruitment agency's marketing department plays a pivotal role in shaping how your company is perceived by potential candidates. At THOMAS, we understand the importance of branding and work diligently to present your organisation as an attractive destination for top talent. Consistent branding across all recruitment channels, including social media, job postings, and career fairs, helps reinforce your image as an employer of choice. Do you require an on-site based recruitment team? No problem. We take pride in ensuring that this methodology is continued even to our teams based on-site. 

As an example, look at what we’ve done for our client, Halfords, based in Coventry and Redditch. Creating a strong retention strategy meant that we needed to analyse the candidate experience right from the beginning. By creating a dual-branded induction room which is multi-functional for the Halfords Staff as well, we integrate candidates into the ethos of both THOMAS and Halfords from the onset. Our induction process for this client, as it is with all our clients, has been designed specifically to suit their business. 

Accurate and Relevant Market Data

Informed decision-making is crucial in recruitment. Our Marketing Department can provide valuable insights into the current job market, including salary trends, skill demand, and competitor analysis. Access to such data empowers our recruitment team to tailor their strategies effectively, ensuring you remain competitive in attracting and retaining talent. If you would be interested in this service, please get in touch with our Marketing Manager, Emily Thomas.

Expanding Brand Reach with Custom Microsites and Dual-Branded Content

Custom microsites dedicated to showcasing your company culture, values, and career opportunities can be a powerful tool in attracting candidates. Our marketing team can design and optimise these microsites, of course, working alongside your marketing team to ensure brand guidelines are followed, ensuring they resonate with your target audience. This gives potential candidates a greater understanding of your business and an insight into what roles you require. Moreover, collaboration on dual-branded content, both on social media platforms and your company's website, amplifies your brand reach and engagement among potential candidates.

Custom Advertising and Attraction Methods

Gone are the days of one-size-fits-all recruitment advertising. With the support of the THOMAS marketing department, you can expect custom advertising tailored to specific demographics and job markets. From targeted social media ads to personalised email campaigns, these strategies increase the visibility of your job openings and attract candidates who align with your company culture and values. Additionally, custom attraction methods such as banners and signage at industry events or local areas can significantly enhance your employer's brand presence.

Monthly Marketing Insights and Continuous Improvement

Regular communication and collaboration with your recruitment partner's marketing team ensure that your recruitment strategies remain aligned with your organisation's goals. Our Monthly Marketing Insights provide valuable feedback to our clients on the effectiveness of various campaigns, allowing for adjustments and improvements as needed. This iterative approach ensures that your recruitment efforts are always optimised for success.

In conclusion, the support of your recruitment partner's marketing department could be the difference between a long-term partnership or just another agency.

It encompasses a comprehensive approach to branding, market analysis, and targeted outreach that is essential for positioning your company as an employer of choice. By leveraging our expertise and resources at THOMAS, we can attract, engage, and retain the best talent in today's competitive job market, giving your organisation a significant edge in achieving its objectives.